By admin 
Organic search is an essential lever for acquiring traffic for business websites. This is the starting point for engaging your visitors, then converting them to your sales funnel and purchasing.
The main search engines.
As you know, Google has a much higher share of the search market than its competitors Bing, Yahoo, Baidu, Yandex, DuckDuckGo, Qwant and others.
All major search engines
Google owns more than 75% of the overall search market. He is the undisputed leader and it is therefore important to follow his directives. That said, the remaining 25% of the market held by other engines is obviously also valuable to your business.
Other types of search engines.
When we talk about search engines, we think directly of keyword research. Don’t forget that you use search engines even more often, for example:
One Google can hide another! Indeed, if it is strongly recommended to follow his advice for your natural referencing, it is also because the company’s ecosystem does not stop there.
YouTube is a search engine. Therefore, choosing and using appropriate keywords (name, description, tags) for a video is as necessary as for a website.
All major search engines
Other influential factors on YouTube SEO are, for example, the installation of subtitle files, the quality of the video, the age of the video, annotations in the form of pop-ups, tooltips allowing more interactivity and of course the thumbnail of your video.
SEO strengthens the credibility of your business.
Succeeding in your web referencing and becoming an expert on a subject in the eyes of Google requires many levers, for example:
So, building your website authority requires patience, effort, and commitment. Obviously, this also relies on a quality product and a good team, but that’s another subject.
How to gain the trust of your customers?
Succeeding in positioning yourself in the top positions of the search engine is a sign that your company provides the answers to customers’ questions. Indeed, Google’s algorithm is very well done and progresses every day.
A few months ago, a client told me: “I am not first on this request, this is not normal, we are only two official companies in France”.
I explained to him why (weak content, very low technical quality of the site, structure and user experience to be reviewed) and we are trying to catch up with the competition today.
His credibility was called into question by private companies which had invested before him in natural referencing with content with added value for Internet users, unlike him.
Everyone hopes to succeed in their SEO for their services and increase their website visibility. Few people understand that an optimal user experience is an important part of achieving this.
What is UX?
The term UX comes from user experience. The work of the UX designer therefore consists of designing an interface hat is accessible and easy to use for all types of media.
The search engine is increasingly becoming an answer engine. This means that the answers to your searches are displayed directly in the SERPs.
The goal is to offer a more comfortable UX or user experience (required information available without changing pages).
The better your customer’s user experience, the more visibility you gain. Indeed, Google has learned to interpret a favorable or unfavorable user experience.
Be careful not to confuse user experience (UX) and user interface (UI). Here’s a one-minute tutorial to understand the difference.
How to improve the user experience?
Quality natural referencing includes thinking about UX and your visitors.
Remember one thing, customers know what they want and want to read what they know first! This reassures them at first. You can then unleash your knowledge!
First, optimizing your SEO and your content will allow you to display your information in the form of rich snippets or in position 0 in Google results.
By accessing these positions, not only do you offer an immediate response to visitors (good user experience) and the latter grants you credibility before arriving on your company site.